Detremmerie participates in Achitect@Work because architects also belong to our target group. More and more we find that builders/renovators ask the advice of an (interior) architect.
If these are familiar with your product, it is an added value as a producer. Moreover, it is also nice to introduce new products to people in the trade. We take advantage of the situation to gather feedback from these experts and take this into account when designing new lines. In addition, it is not only architects who visit this fair, but also builders who attach importance to high-quality materials. And these are the people we are aiming at.
We look back on the previous editions of Architect@Work only with positive experiences. The nice thing about this fair is that suppliers only present novelties at the fair. That makes it interesting for the visitors, who can see all the novelties in a relatively short time.
At other trade show concepts, you often see the same products year after year with a novelty here and there. This is different at Architect@Work. All exhibitors are also all given the same number of square meters to present their novelties to the public. This ensures that no distinction is made between large and small firms.
Detremmerie unpacks this year with the new Wood series. Solid wood slats placed vertically on the front. Furthermore, we finish the corpus with the high-quality veneer wood. The private collection series will also be on display. Organic shapes characterize this collection. These forms, a trend from the 70s, are now indispensable in contemporary architecture and designs.
We obviously expect during this fair to present our novelties to the visitors. We also want to make new contacts with architects and ask for feedback on our series. Of course, we will take the opportunity to browse around at other exhibitors. You never know if we might get inspiration for a new series from designs from another sector.