BerryAlloc Netherlands builds on success

Flooring manufacturer BerryAlloc scores with inspiring trade shows and events, with renewed collections and product launches and with extra brand corners in the Netherlands. The novelties presented in recent months are a true success: from high pressure floors and laminate to PVC floors with DreamClick system and the handy Floorfit tool. The coming months also have a lot of good things in store: the new laminate collection will soon be launched, numerous trade fair participations and events will follow, collaborations with influencers and professional associations and there is ambition to significantly expand the number of brand corners.

Small look back at 2022: dealer events, trade shows and launches

In June '22, Dutch distributors gathered in Valkenburg for a first dealer event. In September and October, the BerryAlloc flooring specialists were at Interieur Collection Days and Vt Wonen&design fair: two successful fairs where interested b2b and b2c visitors flocked for advice and information, as well as free samples and discount vouchers. The stands there showed these most important novelties:

High pressure floors: these world's strongest floors were the biggest eye-catchers, with updated collections of Original, Grand Avenue and Grand Majestic - the latter two being among the favorites thanks to their extra-long (and wide) planks.

Laminate: from the unique herringbone laminate collection Chateau to the 100% water-resistant Ocean+ collection.

PVC flooring: with the innovative DreamClick system for quick and easy installation, available on Pure (the quietest floor collection)

Floorfit tool: a handy online tool that lets you quickly visualize any BerryAlloc floor in your own space or a standard sample room.

To look forward to: new laminate range and more events

This spring, BerryAlloc is launching its new laminate collection. The range has been completely renewed, optimized and simplified. Read: the best and most beautiful designs with a wide choice of functionalities and plank sizes. The official launch is scheduled in April-May. So you will hear all about it during the Flanders Flooring Days, from 22 to 25 May 2023: that's when the BerryAlloc showrooms and production sites open their doors to visitors - moreover, the Dutch team provides an exciting day and evening program for Dutch distributors and press. In addition, BerryAlloc can again be found at the b2b and b2c exhibitions Interieur Collectie Dagen and Vt Wonen&Design fair: from 24 to 26 September and from 3 to 8 October 2023, respectively.

Twenty-seven fire corners ... and counting

The Netherlands is increasing from fifteen to no less than twenty-seven brand corners, and has the ambition to add ten more by 2023. Brand corners sell the full BerryAlloc range and are supported by BerryAlloc for this: from service and marketing to actions and promotions. In 2023, for example, the "Floor of the Month" promotion is running, with special promotional conditions each month on a specific collection (such as free underlay, free 1 sqm for every purchase of 10 sqm, etc.).

These flooring specialists may currently call themselves BerryAlloc ambassadors: PVC Vloerenconcurrent in Zwaag, Planck in Purmerend, Vloerloods in Kampen, Maxima Vloer en Raam in Haarlem, Laminaat en Parket in Alkmaar, Amsterdam, Almere, Utrecht, The Hague, Leiderdorp, Apeldoorn and Sliedrecht, Esco in Zoetermeer and Breda, Euro-Floor in Utrecht, Eemland in Amersfoort, Weijers Vloerenwinkel.nl in Rotterdam-Hoogvliet, Laminaat XXL in Schelluinen, Mega vloerencentrum in Culemborg, Bestfloors in Beuningen, Uw Woninginrichting in Kruiningen, Cibo Vloeren in Breda, Actie laminaat in Eindhoven, Sampers Bouw BV in Blerick, Vloerenclub in Assen, Multivloer in Emmen and Vloerenmarkt in Nunhem.