Discover the personalized doors

Harinck recently opened the new Frager-Forum. This is the new showroom concept and training center of the company, which has specialized in durable, safe and high-quality front, entrance and exterior doors in plastic and aluminum for more than 40 years. The showroom is full of examples of all the different series.

"We have completely remodeled our oldest building," begins general manager Franck De Munster. Belgian market leader Harinck manufactures and supplies a complete range of Frager door panels. "In the showroom, we created the Frager Avenue where the visitor encounters all the front doors. This way we make visual what we have in store, from traditional to very trendy doors." According to De Munster, this diversity is essential. "In the past, a limited number of models was actually enough, because buildings looked alike. Now the differences in architecture are huge and people want a personalized door."

The new showroom welcomes all of Harinck's customer groups. "Consumers often bring a photo of their home. Depending on the type of architecture and the customer's wishes, we can recommend matching doors to them." According to De Munster, the physical showroom offers a great advantage over a website. "Here our customers can touch the products and get immediate technical explanations." 

The showroom is by no means solely focused on the consumer. The large building also has a large meeting room. "Window and door manufacturers come there for a factory visit, can meet with us and see the full range of products. It is an added value to see how a product is made and what operations are possible. We also notice that there is a lot of appetite to be back on site after this corona time." 

Information sharing and education

In addition to showroom with meeting space, the Frager Forum is also a training center. "We show the possibilities of our online ordering system and provide information about Frager's unique and patented Magnetude technology for sash overlay doors." 

Here, the door panels are attached via a magnetic principle. "We get very good reactions to this. One Dutch customer compared it to light bulbs, because 'who still buys a light bulb when you know the LED bulb?' After all, the new system offers just as many advantages. For example, gluing is no longer necessary, and Magnetude technology is also cost-saving, time-saving and aesthetically superior. De Munster: "We like to show technicians how we make and install this system. One hour of practical information is actually enough here."  

Property developers and architects are also very welcome. "Architects are visually oriented and look for doors that match the architectural style of a property. Exactly what we are good at: doors that emphasize the personalized character of a property." The new Bauhaus collection is being very well received, according to De Munster. Here the focus is on minimalist design, with an emphasis on ease of use and efficiency. "In addition, the techniques for insulation have been greatly improved and we can offer solutions for acoustics and fire safety."

An appointment to visit can be made at info@frager.be