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Innovations that combine technology and aesthetics
The heroal W 72 window system.

Innovations that combine technology and aesthetics

This was Architect@Work Amsterdam 2025

Architect@Work took place in Amsterdam on Thursday, October 30, and Friday, October 31, 2025. Anyone familiar with the concept knows that the formula works well. Visitors can gain a lot of inspiration in a short time thanks to a clear layout, uniform stands, and only genuine innovations. With over 1,736 visitors, this first edition in the Kromhouthal was well attended, and of course, trade magazine Archicomm was there.

“We deliberately chose the Kromhouthal,” says Anne-Laure Van de Ginste of organizer Xpo Group. “After the previous edition, we received feedback that companies wanted to exhibit in the city of Amsterdam. This location is perfect for that.” The hall offered slightly less space than the previous edition in Zaandam, but that did not compromise the quality. 

Heroal: total solution in aluminum

Suppose you are a manufacturer of a wide range of aluminum solutions. Why not combine them? With that in mind, Heroal presented a complete window system for a variety of applications. The heroal W 72 window system consists of a textile screen (VS Z), fall protection, integrated insect screen, and window sill, offering a complete solution. All components can be installed separately, in various combinations, or retrofitted. Thanks to the company's own coating line, all parts are produced in the same batch, eliminating color differences. The new line will be available from 2026 and is aimed at architects who want to achieve a coherent, refined overall look.

Kronospan: strengthening relationships

At Kronospan, satisfaction prevails. “The Amsterdam edition is smaller than the one in Rotterdam, but that does not detract from the quality,” says Bas Zonneveld. “We have made new contacts and strengthened existing relationships.” The company remains committed to innovation in decorative panels and sustainability, but emphasizes that personal contact with designers remains just as important.

PaletteCAD: increasing digital visibility

This was PaletteCAD's fourth time participating. “We use Architect@Work to tell our story and increase our brand awareness,” says Sander Tieme. “The visitors are exactly our target audience: designers and architects who take digitization seriously.” The company offers software that allows interior designs to be presented quickly and realistically. A tool that saves a lot of time in practice.

Fast Forward Frames: a new window frame concept

Fast Forward Frames attracted attention with an alternative to the traditional window frame. “Our new profile is installed from the inside and disappears into the facade,” explains Jim Wuyts. “The system is quick to install, does not damage the façade, and looks sleek. Thanks to the click mechanism, it is compatible with any type of joinery and façade finish.” An innovation that significantly simplifies installation.

Aluk: minimalist and well thought out

At Aluk, everything revolved around elegance and technical refinement. Ron Niessen presented the Kolos Slim 85 lift-and-slide door: “This is the slimmest symmetrical design lift-and-slide window on the market. With a visible width of only 85 millimeters, we combine minimalist design with top performance. Even the reinforcement profiles are completely concealed.” The Kolos Slim series is in line with the trend towards sleek, light facades with maximum glass surfaces.

Gira / ArcelorMittal: home automation with style

Vincent Meij from Gira presented high-end switchgear and home automation solutions. The second generation of the Gira G1 is a multi-touch control center that controls lighting, sun blinds, and climate. “Architects particularly appreciate that the system integrates beautifully into their designs. Nowadays, functionality can look good too,” says Meij.

Finsa: textiles as top layer

Finsa stood out with a collection of decors that use recycled leather and textiles as a top layer. “There is a high demand for soft materials in furniture panels,” says Mathieu Vandenabeele. “With our linen, suede, and leather variants, we make this possible in an affordable way.” The top layers have been tested for workability and stain resistance and score excellently on both points.

Felix Distribution: sustainable facade materials

Felix Distribution Netherlands represents Fiberdeck, a specialist in wood composite for facades and terraces. “Our products consist of 95 percent recycled plastics and wood waste,” says Sales Manager Chiel Lankveld. “Thanks to co-extrusion, they are waterproof, colorfast, and resistant to deformation. We are proud that our entire range is included in the environmental database.”

ArcelorMittal Construction Specials: facades with character

Levi Kleinjan presented the new CINEO 30 profiles, available in steel and aluminum. “The shape is constant, but the pitch is adjustable. This gives the façade a consistent rhythm,” he explains. The profiles are available in various colors and lengths up to four meters, intended for designers who want to play with light and shadow.

SAB profile: color, gloss, and durability

At Architect@Work, SAB-profiel demonstrated how façade cladding can enhance a building both technically and visually. Among other things, the Befu project was showcased at the stand, in which temporary homes were constructed using SAB-Merlon profiles. Here, the company demonstrates that flexible homes can take on the character of a fully-fledged apartment building with the right façade materials. In addition, SAB focuses on the aesthetic possibilities of its profiles. By using natural light, the appearance of the facade panels changes throughout the day. Color gradients and nuances in metallic tones also play a role in this. 

Prodinter: the finishing touch

Aesthetics remain important, emphasizes Ellie Hettema of Prodinter. The company presented the new Durastone collection: handles and knobs made from solid surface, designed in collaboration with DecoLegno. “A handle is not a detail,” says Hettema. “It is often the element that completes a design.” The collection combines the Weathered Wood decor with shapes that are in line with current interior trends.

Want to see more innovations or watch the lectures again? You can do so via the Architect@Work online environment. After this edition, Architect@Work will return to Rotterdam Ahoy on September 9 and 10, 2026.   

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