New colors for architects with boldness

Technical, creative and quality microcement

Architect@Work is an important trade show for Beal International. "I have already had the opportunity to be at three editions myself," says account manager Wouter Simon. "The concept of the event suits us well, because thanks to the austere format it is really about the content. As a result, the right audience also comes here." During Architect@Work Amsterdam, the company's focus is on
Mortex® & Bealstone®.

The Belgian family company Beal International specializes in the design, production and distribution of innovative products for the construction and decoration sector. The company's main products are the Mortex® coating type concrete cire or Tadelakt, the Bealstone® product, a new generation Granito/Terrazzo, and the Capilasil® waterproofing solutions.

"The Mortex® coating has incomparable qualities," says Wouter. "The material is resistant, flexible and waterproof and can be applied in thin layers to all surfaces: floors, walls, furniture, showers, swimming pools, stairs, and so on. Thanks to its excellent adhesion and the many ways it can be applied, this ultra-technical microcement is suitable for many different applications and offers a unique result."

Neutral base 

During Architect@Work, Beal showcased 16 new exclusive Mortex colors. They complement the catalog of 64 existing colors. "The strength of the Mortex coating is that a lot of customization is possible in terms of colors, shades, shapes, textures and effects. The new color line was developed with this in mind. Thanks to the neutral base that can be mass pigmented and the different application methods, Mortex® is the only waxed concrete that offers such technical, creative and quality results."

The four shades - "Jeans," "Sakura," "Sequoia" and "Sage" are the base of the color line. The other colors are different intensities of these shades. "We find that the new colors are being received very positively. Architects are more daring than other types of users and we like to try new things. To the visitors of the fair we showed how to apply these new colors." 

The new colors are also already being used in projects; for example, the Rolex boutique in Rotterdam received a new floor. In Japan, the new pink hue has also already been used.

Beal International keeps moving, Wouter concludes. "We are always watching the market to assess what's going on, but in the meantime our management also relies on their own design background. These things will soon come together in a new Mortex product. This is a single-layer system, to facilitate installation and reduce drying time."