V-ZUG @ Salone del Mobile.Milano 2023: a celebration of and for the value-added seeker

As a pioneer in creating high-quality and sublimely designed kitchen appliances, Swiss company V-ZUG is constantly looking for new ways to innovate and inspire. This is why they are building their presence at this year's Salone del Mobile.Milano design fair entirely around their connecting role between various disciplines. For inspiration and to satisfy everyone's visual appetite, you can sample art and design at no less than four locations at V-ZUG. Italian designer and occasional curator Elisa Ossino is in charge of the conceptual part, while Dominik Hartmann and Joe Schoefield are hosts on duty for the VIP events. With a strong focus on innovation and circularity, V-ZUG thus creates an exciting and challenging interplay between architects, designers, chefs and artists.

Hunger for quality

At the request of V-ZUG, Elisa Ossino and co-curator Josephine Akvama Hoffmeyer welcome guests to their H+O Apartment Gallery for "A taste of V-ZUG. In this carefully curated interior, chefs from the V-ZUG Gourmet Academy treat visitors to a culinary experience that stimulates the senses. In addition, V-ZUG is Muuto's partner for the breakfast sessions held there on Tuesdays, Wednesdays and Thursdays.

From Tuesday to Friday, V-ZUG also provides during the lunch its guests from culinary delights at the iconic Clotilde Brera. Afterwards, you can once again head to the H+O Apartment Gallery for more goodies from the V-ZUG Gourmet Academy. In the evening you can round off the day at the Museo Poldi Pezzoli, where the 'V-ZUG x Monocle Talks'take place. An evening filled with engaging conversations about how intelligent design and circular solutions can make our lives easier in the future. These dialogues are always complemented by an aperitif and walkingdinner in the Salone dell'Affresco and the museum's orangery.

Left: CombiSteamer V6000 45M PowerSteam with black mirrored glass, height 45cm. Right: CombiCookTop V4000, with integrated cooktop extractor fan, ZoneFlex, flush mounted.

Eye for beauty

As a taster of the V-ZUG Studio opening this summer in Milan, the Swiss are opening the doors of the new showroom location already open for a while. With FLUXUS, V-ZUG allows Elisa Ossino and Stefano Roveda the casco-studio take over for a stimulating exhibition that explores the boundary between art and design. Using an artistic installation with steam, water and light, visitors will be impressed by an circular experiential artwork built on V-ZUG's corporate values.

With this surprising and special program, V-ZUG underscores its role as a catalyst for cross cultural collaborations between various pioneers in design, art, culture and gastronomy.