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Minimalism meets innovation
The LED light provides additional visibility.

Minimalism meets innovation

New series of door pushers with LED lighting

The renovation market in the Netherlands and Belgium is thriving despite the challenges facing the construction industry worldwide. In this positive climate, Frager introduces a new line of minimalist door pushers designed to add not only functionality, but also personality to the door.

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The door pushers can be combined with vertical panel materials perpendicular to the door.

Franck de Munster, product manager at Frager, explains, "We see a strong demand for personalizing a home. This starts with the front yard and with the front door. With small interventions you can provide a unique look, something the neighbors don't have. The Dutch and Belgian markets are renovating in abundance, and our new series of door pushers perfectly matches the desire to give the home a new character."

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Each door pusher can be tailored to the resident's personal style.

Done with stainless steel

In recent years, stainless steel (SS) has been the standard choice for door accessories. However, the trend is now shifting to materials that are more aesthetically pleasing as well as tactile. "People want something different, stainless steel we've seen," says De Munster. "So we choose aluminum, a material that offers endless possibilities in terms of color and finish. This allows us to combine the look of stainless steel with color. In addition, the material also feels warmer."

One of the most striking features of the new door pushers is the integration of LED lighting. This offers not only aesthetic added value, but also practical benefits. "With our new series, residents can choose the color of the door pusher to match their interior, as well as use the LED light for extra visibility, both day and night," De Munster says. "The cylinder hole is illuminated, giving the door pusher a subtle but striking accent."

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The integration of LED creates a playful effect.

Endless variations possible

Fragers approach to door design is flexible and focused on each customer's unique preferences. The door pushers can be combined with vertical panel materials set at right angles to the door, creating a sleek and modern look. "We actually see this as a kind of haute couture for doors. Each door pusher can be tailored to the resident's personal style, whether it's a floating, playful design or a more traditional look. In this way, hundreds of different doors are possible; after all, life is boring enough," De Munster said.

Another major advantage of this new series is easy installation and maintenance. Magnetude technology allows the LED wires and power supply to be discreetly hidden behind the faceplate, which not only ensures a neat finish but also simplifies maintenance. "Getting rid of wires and performing maintenance used to be quite a chore, but now it's simply a matter of removing the faceplate and replacing it. All you need is a screwdriver."

With a new powder coating department and an automated warehouse, Frager continues to invest in the future. "We dare to invest because we believe in the future. The renovation market offers enormous opportunities, and we want to play an important role in this with our innovative products," De Munster concludes.    

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