'The bathroom is a place for personal healing and individual well-being'

An inspiring impetus for the future of bathroom design

During Milan Design Week, GROHE, market leader in sanitary solutions, presented an inspiring vision of the future of bathroom design. The exhibition "Aquatecture" by GROHE SPA, highlighted in northern Italy the concept of the bathroom as a space for personal healing and individual well-being. The bathroom is - if it is up to GROHE SPA - a space where mindfulness takes center stage. It is also a space that fits in with the rest of the home and where people can finally find themselves again.

Patrick Speck, Leader LIXIL Global Design, EMENA and responsible for GROHE design says: "Being able to come to yourself is not a luxury in a world that is becoming increasingly busy and complex. Design trends tend toward creating spaces and products that promote relaxation and stress reduction. This trend echoes the evolution of the bathroom: traditionally seen as a practical space for personal hygiene, it is now considered a haven for revitalization, rejuvenation and self-care. To create an atmosphere of regeneration, we see a focus on three key aspects: biophilic design, personalization and experiential value."

In line with the trend of biophilic design, a philosophy that seeks to integrate natural elements into the built environment, GROHE presented solutions that enhance well-being through a deeper connection with nature. 'Aquatecture' demonstrated this by integrating natural materials, daylight and vegetation into the design, resulting in a calming, harmonious space that promotes well-being.

The emphasis on personalization is another key pillar: "Our approach here allows consumers to personalize their spaces according to their individual style and needs. This is made possible by the GROHE Colors Collection, which offers a wide palette of color options, and the GROHE Allure Gravity series, which from May 2025 will offer customized design solutions with interchangeable cover plates made from high-quality materials such as glass and quartz."

Unique and memorable experiences

A major shift in consumer behavior is the focus from material possessions to the quality of experiences. "We are responding to this by designing products that are not only functional, but also contribute to unique and memorable experiences. The new Satin finish and minimalist designs are examples of how GROHE creates a serene and calming atmosphere in the bathroom."

The theme of this year's Milan Design Week, "Materia Natura," reinforced the role of nature in architecture and emphasized the importance of well-being through natural elements. Speck explains: "The trend of furnishing spaces in one's own home, where one can come to oneself, will continue to grow and eventually become an important part of modern architecture. Thus, with GROHE SPA we offer the opportunity to experience health through water, or 'Salus Per Aquam,' and integrate it into daily routines."

According to Speck, GROHE's vision of bathroom design transcends the traditional functions of a bathroom and transforms the space into a haven for self-care and recovery, where design and functionality come together for the benefit of improved well-being. "With GROHE SPA, the bathroom is upgraded to the place in the home where you can retreat to re-energize. But then really!"    

What does the dream bathroom for healing and individual well-being look like?

At Heugten Baddesign in Gemert, a showroom has been set up according to the GROHE SPA concept. In this showroom (one of the largest bathroom showrooms in the Netherlands), every visitor can experience how a home bathroom can be transformed into a true wellness space.