David Neel Bradham with immediate effect new director and CEO at Parador

Parador, the Germany-based manufacturer of laminate, parquet and vinyl flooring, a wholly owned subsidiary of HIL international, announced the appointment of David (Neel) Bradham as Managing Director and CEO, effective July 11, 2023.

Bradham has many years of leadership experience in driving growth and scaling companies in Europe, the Middle East and Africa, North and Latin America and Asia Pacific. The American-born Bradham most recently held various leadership positions with international flooring manufacturers such as Mohawk, Interface and most recently Milliken & Co. complementing his experience as an investment banker, strategy consultant and private equity investor. Bradham holds a bachelor's degree in communications from the University of North Carolina and a master's degree in business administration from the University of Georgia.

"We are very pleased to have David Neel Bradham join Parador at the helm. His wealth of experience and commitment will help us take Parador to new heights. We look forward to diversifying our product offerings, expanding geographically and becoming more innovative and digitally agile. Neel has a history of bringing talent together to achieve consumer-focused goals," said Avanti Birla, President of Strategy at HIL.

Akshat Seth, Managing Director and CEO of HIL and HIL International, commented, "We are delighted to have a leader of Neel's caliber and experience at the helm of Parador. Especially now that we are on the exciting path of making Parador a global company and one of the leading brands in furnishing and flooring. We are targeting accelerated growth by deepening our brand presence in our existing markets and also tapping into new international markets for our high-quality, design-oriented products. A clear consumer focus in our products, designs and services, coupled with an agile organization hungry for growth, will be key to our success."