Platform on architecture, interior design and landscape architecture
Revolution in bathroom hygiene
The price barrier has been removed with the arrival of the AquaClean Alba.

Revolution in bathroom hygiene

Douce toilets gaining general interest

Geberit takes an important step toward making shower toilets accessible to a wider audience with the new AquaClean Alba shower toilet. This entry-level model offers the essential features of a high-quality shower toilet, such as the refreshing WhirlSpray shower spray, the powerful and quiet TurboFlush flushing technology, and water at body temperature for optimal comfort. With a suggested retail price around €1,000 excluding VAT, the AquaClean Alba breaks the price barrier and makes the product accessible to individuals, hotels, residential complexes and offices.

Geberit AquaClean Alba Whirlspray shower spray copy
In terms of hygiene, the shower toilet wins out over toilet paper.

Timeless design

The design of AquaClean Alba, by top designer Christoph Behling, exudes simplicity and elegance. Behling has ensured that the technical unit is beautifully concealed in the ceramic, making the product design no different from a conventional toilet. "When designing the Alba, we prioritized a simple and timeless design," Behling said. The result is a luxurious look that is not only functional, but also perfectly suited to modern bathrooms without sacrificing accessibility.

Designer Christoph Behling 1 copy
Top designer Christoph Behling expects shower toilets to be widely accepted in a few years.

Preferred over toilet paper

With the AquaClean Alba, Geberit emphasizes why water cleaning is preferable to toilet paper. During a boat trip through the canals, the journalists in attendance were shown a video that illustrated this. The video showed everyday situations where water is used for thorough cleaning, such as dirty hands, muddy floors or residues of shaving cream on the skin. In all these cases, we choose water over dry paper. The same principle applies to intimate hygiene: water is not only more refreshing, but also more hygienic. Although shower toilets are already the norm in other parts of the world, Europe is still getting used to the idea.

Threshold price is gone

Behling acknowledged during the presentation that the European market will still take time to fully transition to shower toilets. "It's going to take years, maybe a decade, before Europe converts from toilet paper to shower toilets," Behling said. However, the affordable AquaClean Alba removes an important barrier: price. "After all, the price of a shower toilet was hefty. The Alba has adopted a more than friendly consumer price," Behling added. The lower price ensures that more and more people can experience the comfort of a shower toilet in their own home, making the switch easier.

Easy installation

Geberit has also paid attention to the ease of use and installation of the AquaClean Alba. Thanks to a newly developed fastening element and optimized packaging, installation is easier than ever, making the product extra attractive to installers and consumers who want to enjoy their new addition immediately. The AquaClean Alba also offers a user-friendly remote control, including wall-mounted holder, which allows easy control of key functions. For those who want more control, the AquaClean Alba is compatible with the Geberit Home app, where additional settings are available.

Geberit AquaClean Alba copy
The AquaClean Alba is easy to install.

To use is to want to have

With the AquaClean Alba, Geberit takes an important step toward a future in which hygiene with water is a central part of the bathroom experience. The AquaClean Alba not only promises an unprecedented level of comfort and hygiene, but also puts an end to the debate about the price of shower toilets. The motto "to use is to want to have" is confirmed by many customers as they discover the luxury and freshness of the AquaClean Alba. By lowering the threshold, Geberit is paving the way for a new standard in bathroom hygiene. 

"*" indicates required fields

Send us a message

This field is for validation purposes and should be left unchanged.

Wij gebruiken cookies. Daarmee analyseren we het gebruik van de website en verbeteren we het gebruiksgemak.

Details

Kunnen we je helpen met zoeken?

Bekijk alle resultaten